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Analysis of range of goods
 Bencová, Petra ; Vávra, Oldřich (advisor) ; Šlosarová, Petra (referee)
In my essay I examine range of goods of Eta company. This company is dealt with development and production of electric appliances. The work engaged in different ways of view on this topic. At first in theoretic way and after I apply it to profession. After evaluation of assortment of Eta, follow location of total product, evaluation role of products in assortment and his position, exhibition of life cyclus of product of two chosen products. Saleability of distribution channel. In short way I mention competition analysis and finaly there is an interview wiht expert on sale of Eta's products.
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